Overview: A Compelling Public Story

Welcome to the “Public Story” section of this toolkit.

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The research, tools and applications presented in this section draw extensively from  the FrameWorks Institute’s unique communications approach called Strategic Frame Analysis™.  This novel approach uses the best methods from the social and cognitive sciences to identify ways to shift the public conversation in favor of deeper understanding and better policy support.

In this section you’ll find:

The Additional Resources section (button in the left hand column) includes sample op-eds; recommendations on how to talk about key education issues and terms; and samples of several types of original documents including Frequently Asked Questions, brochures, and explainers.

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