This article summarizes key takeaways for working with the media from a panel discussion at the TCEA 2019 conference. San Antonio. The panel, hosted by Chris Piehler of the public relations firm PR With Panache, featured EdSurge and other journalists from Texas. Panelists discussed how schools can effectively use the media to share their success stories. Media coverage can be a key component of building buy-in from the community to support student-centered learning and other intitiaves at any school.
The article includes practical suggestions to help school and district leaders pitch stories to the media such as considering the right medium and finding the best parent, teacher, or student to tell the story.
Source Organization: EdSurge