This article explores how Baltimore County Public Schools (BCPS), prioritized and designed a communications strategy to bring together students, teachers, and families around personalized learning. By working to build authentic relationships, their communications strategy went beyond just sharing updates with families and teachers. In addition, BCPS used stories of both triumphs and failures to make communication about change feel authentic and transparent. The article details the missteps as well as the successes of BCPS’ approach.
This is a worthwhile read for any district or school implementing student-centered changes. It highlights tactics that can create buy-in and build authentic relationships with the larger community, and can help others avoid pitfalls this district experienced.
Source Organization: EdSurge